The economic slump gets textile and apparel fields into troubles. Many stores are closed down for good. The emerging e-commerce presents new opportunities for traditional apparel enterprises. More and more companies are trying to expand their business both at home and abroad through the internet.
Faced with the booming e-commerce market, traditional textile and apparel enterprises are actively changing their marketing patterns. The fact that e-commerce make apparels become the most popular category among online-shopping greatly impacts the sales of physical stores. Fabrics like double jersey knitting fabrics, fleece knitting fabrics and others enjoy great popularity among on-line sales.
For traditional enterprises, the advantages when doing online sales are influence of brands, regular customers, supply chains as well as research and development of products. Originally, due to the cost advantage and depressed online sales, most of companies regard e-commerce as a way for dealing with stock products. Products that are cheap, outdated or short in size are sold on line. E-commerce is not just a simple sales method for textile and apparel fields, it is an important factor that may influence the revolution of these industries. The textile and apparel companies should not operate mass market with niche mode.
For traditional enterprises, e-commerce is more than a channel. It is a trend, a progressive and promising lifestyle revolution. Companies that focus on sales of textile equipment and products, including knitting machines, fabrics, apparels and so on, should try their best to initiate new sales mode through the internet.
