Two years ago, the knitting industry in a “global vision, global distribution, meet the new 10-year” stage. At the time, the biggest change in the next 10 years will be knitted from a labor-intensive industry, and gradually transformed into capital and technology-intensive industries. A year ago, the macroeconomic situation has undergone great changes in the knitting industry from the government, the market, the industry, the company’s “profound change” in. And in 2014, the reform into the deep water of the knitting industry, the textile industry exports jumped first, walking in the international arena has become a deep-water areas ton ships.
2015 points knitting industry innovation
1. knitting enterprises compete obvious foreign investment
Data: China’s foreign investment in 2007 a total of $ 26.5 billion, $ 83.5 billion to attract foreign investment, China’s foreign investment in 2013 to $ 108 billion, $ 118 billion to attract foreign investment, and similar to 2014 data, in 2015 the amount of foreign investment is expected to attract the amount of foreign investment in China was essentially flat.
Knit fabric actual investment 39.19 billion yuan, the number of construction projects 1001, the number of 795 new projects, the number of 478 completed projects, the actual investment growth of 12.5% over last year, the number of construction projects -4.3% growth over last year, new projects number of -1.7% growth over last year, the number of projects completed 3.0% more than last year knitwear actual investment 39.17 billion yuan, the construction project number 979, the number of 724 new projects, the number of 503 completed projects, the actual investment than last year an increase of 8.4% over the same period, the number of construction projects rose 6.8% over last year, the number of new construction projects 0.4% growth over last year, the number of completed projects a 5.2 percent increase over last year.
2015 is expected to become China’s foreign direct investment over the first foreign direct investment in China in the first year. 2014 China’s foreign investment and foreign direct investment is basically in flat state, the situation is less than the increase in the knitting industry industry-wide increase in investment, and further confirms the “going out” to accelerate the pace. From the outside the knitting industry growth potential, but knitting enterprises often feel the hands of the resource is not much. While foreign investment enterprises are export-oriented economy appears high degree of overlap, competition has become increasingly evident. The purpose of the new investment is no longer a normal job, but the restructuring, including the adjustment of the internal structure, and the adjustment of industrial structure in two ways.
2. The Internet should be thinking of the elite heavyweights
Age of the Internet business is not just rely on the establishment of a new electricity supplier sector can be achieved with the times, but the need for a fresh and keep thinking of the elite leaders. In the Internet age, stage of explosive growth of the electricity supplier, a good idea is no longer than research think tank, and often comes from the inspiration of an elite decision-makers, policy-makers is the future of this elite knitting enterprises headed people need role .
Entrepreneurs need to have Internet Internet era thinking, and the current leadership, many companies did not really participate in the Internet era, many companies choose to knit the electricity supplier to sell part of the transferee electrical services company, or department, as the electricity supplier processing platform for the poop that means electricity supplier just icing on the cake of a. The true meaning of the electricity supplier has not been knitting enterprises when most of the knowledge and understanding of the family.
Electricity supplier has changed the business profitable or criterion. Not only by virtue of the enterprise profitable or revenue minus the cost to get after the figures, but an additional reference value of traffic and click-through rate. Thinking in terms of Internet traffic and click-through rate in accordance with a certain proportion of the conversion for the season or future turnover. For entrepreneurs who do not understand the Internet era, traffic and CTR are totally meaningless.
In the Internet era, the head of the knitting business people need to accept the challenge of the times, contact the electricity supplier, so that the traditional sales thinking and electricity supplier entities exist thinking, and effective participation in the Internet marketing battle to go. Only business leaders to participate effectively in the age of the Internet marketing war, will be in the Internet age when decisions need to understand what is and what is the market demand, in order to adapt to touch a part of the electricity market.
3. Micro innovative model to help large enterprises high jump
Innovation is the main reason for the gap between industries and enterprises in the decision, but in terms of a certain angle, the difficulty of large enterprises in innovation than small and micro enterprises in the business of a certain size and still maintain the ability to innovate, are the future of knitting a problem faced by enterprises.
Although some large companies with innovative pre-scale or enjoy a certain position in the industry, but then it may be considered for sound, not the excess energy into innovation and research and development, making it difficult to maintain the state of innovation. Micro and small enterprises are a strong ability to develop in terms of innovation, Haier is the use of this method, the big business “fragmented” management, improve the innovation ability of enterprises.
Only ensure that most individuals are organic, to enable organizations to become organic, innovation should start from every small and micro enterprises, and ultimately to achieve the industry’s innovation and progress. Development can be compared to the long jump, just jump out, is beyond the enterprise in the past, for the enterprise market, which is a speed battle. Innovation is similar to the high jump, some people can skip the bar, after rising to a new development platform, and some people do not jump in the past, only to be eliminated by the market, which is a level of struggle, or even a business the life and death struggle. In 2015, the market environment, companies only through innovation, breakthrough themselves, to put themselves rise up, skip the “rod” in an emerging markets, and innovation for the difficulty seems to be higher than that of large enterprises small and micro enterprises. Knitting companies want to remain in the deep water before the trip, innovation has become an imperative thing.
4. Enterprise lightly armed forward before being efficient
Want to open a boat quickly, except to increase horsepower, but also need to streamline the ship before departure unnecessary goods, knitting enterprises want to quickly develop, adapt to deep water, you need to make self-optimizing, from within the enterprise began to adjust, become a suitable deepwater sailing ship.
Currently there are many companies in the industry sector there duplication of functions, personnel agency jumbled phenomenon, especially in the individual large enterprises this phenomenon is more serious, and after further deepen reform, knitting companies want to move on, in addition to improving innovation ability, but also to recognize the systems and structures in time to set their internal problems and make adjustments as soon as possible. An old organizational structure, staffing miscellaneous business is unable to achieve efficient operation, there may even be due to staffing jumbled, leading to decline in the efficiency of situation, it is difficult to achieve real innovation. So companies want to narrow the distance with the market, to enhance the innovation capacity of enterprises, need to start from the organizational structure changes.
Construction of the first companies to develop structures and systems-oriented enterprises, elite enterprise, reduce other unnecessary job settings and staffing, the organization structure, reduce levels set to shorten the time required for the transfer of information, to avoid passing during the passage of time, so that more energy resources into product development and market sectors, from the architecture to become R & D enterprise, innovation and enterprise, to the deep water area in front row, reducing their resistance to subsequent links in force reflect the appropriate value.
5. further shorten the gap between international competitiveness
Data: total exports of knitted fabrics 8.47 billion meters, the cumulative amount of $ 11.79 billion, with an average unit price of $ 1.4, an increase in the number 14.6% year on year increase in the amount of 11.0% unit price increase of 3.5% year on year. Knitwear total exports 18.58 billion, the cumulative amount of $ 66.45 billion, with an average unit price of $ 3.6, an increase in the number -0.5%, an increase in the amount of -5.3%, -4.8% year on year increase in unit price. Knitted fabrics and knitted garments, knitted accessories total exports of $ 89.1 billion.
Total exports of knitted fabrics 1.05 billion meters, the cumulative amount of $ 1.71 billion, with an average unit price of $ 1.6, an increase in the number -19.4%, an increase in the amount of -11.5%, an increase of 10.1% in unit price. Knitwear total exports 230 million, the cumulative amount of $ 1.56 billion, the average price of 6.7 US dollars, an 45.5% increase in the number, an increase in the amount of 28.0% -12.0% year on year increase in unit price.
2013 knitted textile and garment industry has become the largest export industry. 1 to October 2014, the knitting industry exports $ 89.1 billion. Although the number of knitwear export unit price has declined, but the number of knitted fabrics exports grew 15%, imports decreased by 20%.
From the data, import and export prices gradually close knit fabrics, can reflect the status quo of China’s domestic knitted fabrics enhance the competitiveness in the international market have increasingly competitive, reducing the gap with other countries of knitted fabrics, while in the domestic market share is gradually improving.
6. market transition overlay channel change
Data: 2014 1 to October knitting industry economic statistics as follows: knit fabric statistical enterprise 2411 households, 240 households loss, the loss 9.95%, the main business income in 2014 from 1 to 10 months total revenue 252 310 000 000 yuan last year, a total of 233.43 billion yuan revenue, an increase of 8.1%, the total profit of 1 to October 2014 VND 13.34 billion yuan last year, a total of 12.03 billion yuan revenue, an increase of 10.9%, the amount of loss-making enterprises from January to October 2014 accumulated losses of 390 million yuan last year, the cumulative loss of 410 million yuan, an increase of -2.2%.
Statistics knitwear business households 3173, a loss of 514 households, the loss 16.20%, the main business income in 2014 from 1 to 10 months total revenue 299.91 billion yuan last year, a total of 276.69 billion yuan revenue, an increase of 8.4%, total profit 1 to October 2014 cumulative 14.45 billion yuan, 12.09 billion yuan last year, the cumulative revenue, an increase of 19.5%, the amount of loss-making enterprises from January to October 2014 the cumulative loss 1.03 billion yuan last year, the cumulative loss of 1 billion yuan, an increase of 3.1 %.
In recent years, more and more companies began to focus on export-oriented knitwear earlier development of the domestic market, increased risk to the international market resilience, the future of the phenomenon of widening. Knitted garments and fabrics to reduce the number of imports, and domestic knitwear in the domestic market share rise is also relevant. Garments, textile needles grow slightly less than the amount of the total social commodity circulation. In recent years, the constant expansion of e-commerce, and clothing, footwear and other products in the e-commerce accounts for a quarter of the total turnover, this information is also reminded yet OCS knitting enterprises, the future needs of e-commerce invest more attention.
7. Substitution machines fulfill the nearest employment
In recent years, the technology is close knit set of industries and capital transformation from labor-intensive industries, increase productivity of individual workers has been part of the knitting machine substitutions companies put on the development plan.
With the increase of labor costs, lower profits processed products, many OEM knitting enterprises through improved technology, skilled hire rate, gradually entered the transition phase, the technology-based, research-based business transformation. The purchases of advanced knitting business knitting machinery increased, also part of the liberation of the workers down from the production line, and many had crowded workshop only to see some of the workers responsible for the functioning of the machine, running automated production line is the only several workers to operate. In addition, a series of countries to promote the development of rural and urban fringe and rural households to improve the social security system, but also to many migrant workers have returned home migrant workers or the nearest opportunity and willingness to increase the labor-intensive enterprise recruitment difficult.
2015, to enhance the technical level of individual workers, the protection of individual worker productivity and retain skilled workers, the nearest employment, promote the use of advanced equipment and machinery to achieve substitutions, will be the future direction of the majority of knitting enterprises.
8. knit cluster of land for park
There are a lot of knitting as a place to first in the industry cluster developed so far has been brilliant, but now also faced with unreasonable land use, commercial and industrial land shortages, urban layout unscientific phenomenon.
Knitting industry often appear Regional Development cluster development, and for cluster development of knitting enterprises, enterprises tend to be built in the old city center, the new enterprise is no place to build factories. And today there is a growing emphasis on the living environment, urban development is increasingly focusing on pre-planning, so the new land-use planning, to find suitable land, factories and living areas to move out of the city center, has become a cluster is facing some problems.
In recent years, there are a lot more mature knit cluster location to begin commercial, industrial land re-planning, and strive to create a more rational development of space for the local knitting industry, stage of development and is knit cluster, in the development process increase the importance of land-use planning, the establishment of good corresponding industrial park, logistics park, finishing bases and other facilities at an early stage. The future, there will be some clusters of industrial land facing the problem of re-planning, the park will become the main form of knitting industry cluster re-integration of enterprise resource re-development.
